On November 27th, the highly anticipated Shanghai International Coatings Exhibition (CHINACOAT) came to an end at the New International Expo Center. As a highly influential top-level event in the coatings industry in the Asia Pacific region, this exhibition brings together industry elites, high-quality enterprises, and cutting-edge technologies from all over the world. Guangdong Hongkai New Materials Technology Co., Ltd. showcased its core innovative products at the exhibition, marking another time that Hongkai has stepped onto the stage of CHINACOAT.

Guangdong Hongkai brings revolutionary HW and HWU series water-based nano pigment color chips to the battlefield, demonstrating a visual feast of color and technology integration with its strength. During the three-day exhibition, the booth was bustling with customers and high popularity, welcoming over a hundred clients and partners, including more than 30 foreign clients. With its hardcore products and sincere service, it became a highlight of the exhibition and gained a double harvest of reputation and cooperation intention!

Leading the way with innovative products, technology demonstrations ignite the scene

At this exhibition, Guangdong Hongkai launched two star products - HW water-based nano pigment color chips and HWU nano color chips, which became the focus of the entire event with their disruptive technological advantages and diverse application scenarios.

At the exhibition site, the Hongkai team specially set up a real-time demonstration session of HW water-based nano pigment color chips dissolved in water: the staff put the color chips into clean water without complex stirring, and the color chips quickly dissolved, forming a uniform, transparent, and brightly colored water-based pigment solution. This continuous demonstration process vividly demonstrated the core advantages of the product, which are 'easy to dissolve, highly dispersed, and non precipitated', completely breaking the pain points of traditional pigment dissolution and uneven dispersion in the industry, and attracting a large number of participants to stop and watch, take photos and record.

Another core product, HWU nano color chips, subverts the traditional application logic of color pastes with innovative technology. In mainstream painting scenarios such as water-based latex paint and water-based PU synthetic leather, traditional colorants have problems such as uneven coloring, weak weather resistance, and insufficient environmental friendliness. HWU nano color chips have achieved three major breakthroughs in 'high transparency, high brightness, and high migration resistance' through nano level grinding technology and special coating process. They not only simplify the coloring process and reduce production losses, but also conform to the current trend of environmentally friendly coating industry, providing more efficient and green coloring solutions for enterprises in the fields of coating and synthetic leather.

Full scene product matrix, handmade color cards showcase craftsmanship

In addition to its two innovative products, Guangdong Hongkai has comprehensively showcased its product matrix with complete colors and wide applications, covering multiple core areas such as coatings, inks, plastic pipes, car paint, and packaging. In order to provide customers with a more intuitive experience of the product's color expression, Hongkai has specially brought high-end handmade color cards - each color is manually sampled, accurately blended, and then manually pasted into a booklet by professional technicians.

Although the production process of handmade color cards consumes a lot of labor costs, it can most realistically present the product characteristics of Macrocolor pigments, such as high transparency, high brightness, uniform color, and small color difference, allowing customers to choose colors at a glance without worrying about color deviation in practical applications. At the exhibition site, many purchasing managers and technical engineers from paint manufacturers, ink manufacturers, plastic pipe manufacturers, and packaging companies stopped to browse through the color cards, praising the rich color choices and excellent color expression of Hongkai pigments. Many customers immediately locked in the heart instrument colors and reached a preliminary cooperation consensus.

Linking global resources, deepening cooperation for a win-win future

During the exhibition, the Hongkai team reunited with many old customers and further consolidated long-term stable cooperative relationships through in-depth face-to-face communication. They listened to the needs and suggestions of customers in practical applications and accumulated valuable experience for subsequent product optimization and service upgrades.

At the same time, the exhibition has also become an important platform for Guangdong Hong to explore new markets and meet new partners. More than 30 groups of foreign customers from multiple countries and regions around the world actively visited the booth to conduct detailed negotiations on product technical parameters, customized needs, international trade cooperation models, and other issues. In addition, Hongkai has had in-depth exchanges with upstream and downstream enterprises and research institutions in the industry, gaining insights into industry development trends and laying a solid foundation for future technological innovation and market expansion.

Deeply cultivate the industry, accumulate strength and start again

The successful conclusion of the Shanghai International Coatings Exhibition is not only a concentrated display of Guangdong Hongkai's brand influence and product strength, but also an important milestone for enterprises to move towards internationalization and deepen their industry track. As an enterprise dedicated to the research and development, production, and sales of chemical products such as nano pigments, color chips, and color pastes, Guangdong Hong has always adhered to innovation as the core driving force, customer needs as the guide, continuously optimizing product structure, and improving service quality.

The fruitful results of this exhibition have strengthened Guangdong Hongkai's determination to deeply cultivate the field of nano pigments. In the future, enterprises will continue to focus on technological innovation, increase research and development investment, and launch more high-quality products that meet industry trends and customer needs; At the same time, we will further expand domestic and international markets, deepen win-win cooperation with partners, and contribute to the green development and transformation of the global coatings industry with a more professional attitude, higher quality products, and more comprehensive services.

Let's look forward to Guangdong Hongkai blooming more brilliance on the future industry stage together!